为探究滨海旅游度假项目展示中心的植物营造，以漳浦香山湾展示中心为例，重点分析其植物色彩营造，以及滨海植物种类筛选，其中色彩营造主要分析总体色彩规划、空间配色分析、色彩效果呈现3个方面内容，滨海植物种类筛选方面主要分析乔木及地被的选择原则，包括选择耐盐碱的植物、棕榈类及开花乔木和开花及色叶地被，最后总结出色彩营造及滨海植物种类筛选对滨海风情的影响。

For exploring the plant construction of coastal tourism resort projects exhibition center, taking Zhangpu Sweet Valley Exhibition Center as an example, this paper analyzes its plants colour matching and coastal plant species selection. In terms of color matching, the overall color planning,spatial color matching analysis and color effect presentation are mainly analyzed.The selection of coastal plant species mainly analyzes the selection principles of trees and ground cover, including selection of salttolerant plants,palm and flowering trees,and ground cover with flowering and colored leaves.Finally,the paper summarizes the influence of color matching and selection of coastal plant species on coastal amorous feelings.

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